With the the 2010 tomato season just around the corner, momentum for the Campaign for Fair Food and its industry-changing standards for real social accountability just keeps growing!

Today, October 21, 2010, the CIW and Immokalee-based Six L’s made it official: Florida’s largest tomato grower is joining the Fair Food program.

Six L’s has agreed to pass on the penny-per-pound and to adopt the Code of Conduct at the heart of the campaign, including a cooperative complaint resolution system, a participatory health and safety program, and a worker-to-worker education process aimed at insuring that farmworkers themselves are active participants in the social responsibility efforts.

Gerardo Reyes of the CIW said: “With this news, we take one giant step closer to a world where farmworkers and growers can work together in genuine partnership for an industry that we can all be proud of — an industry that starts with fair wages and modern working conditions in the fields. When that new industry becomes a reality, we will be able to stand with our employers and proclaim that, together, we produce the best, and fairest, tomatoes in the market.”

Kent Shoemaker, CEO of Six L’s, said: “The workers of our company are the foundation of our success. We have a long tradition of mutual respect. We look forward to building upon this foundation with this new initiative.”